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Mixed reality allows, users, to navigate through the real world and the virtual environment seamlessly at the simultaneously. The virtual objects are positioned in the real world space and coordinates. Whenever a user moves towards it, the virtual objects get bigger and vice versa. And whenever a user moves around it, one can see the virtual objects from different angles and perspectives… just like real objects would behave. The experience is like viewing holograms objects.
Furthermore, in mixed reality, users are also able to manipulate the virtual objects. Users can interact with their concepts in virtual objects form as if they really existed in front of them.
Some examples of the mixed reality technology are Microsoft HoloLens, Magic Leap and Canon MREAL System. Although some say that HoloLens is under the AR (Augmented Reality) category; according to Microsoft, it should get categorised under the MR (Mixed Reality) domain. Below is the Youtube video clip showing the anticipated capabilities of HoloLens for the consumers and industrialist.
Mixed Reality is yet in its infancy. However, there are still some applications that MR may be suited for.

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Virtual Reality

Virtual reality refers to computer-generated environments or realities that are designed to simulate a person’s physical presence in a specific environment that is designed to feel real.

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Mixed Reality

Mixed reality (MR), sometimes referred to as hybrid reality, is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.

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Augmented Reality

A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

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Media

Film, Video, Print or Digital communication planning and execution.

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